About Me
My profession, skills, and experiences.
Hsiao-Fen Cole
UX/UI Designer
Web Front-end Developer
Pursuing a place to utilize my skills and allows my creativity to thrive
hsiaofencole@gmail.com
(585) 880-4786
Career Highlights
7 years
UX/UI design for enterprise SaaS software in
Human capital management, DITA editing, and Aftermarket Service lifecycle system for multiple industries.
20 years
Designing and developing web front-ends for higher education institutions and organizations and CMS branding customization through CSS.
20+ years
Graphic and creative design in marketing materials for small businesses and organizations.
Technical Proficiencies and Education
Softwares
Design systems: Zeroheight, Material Design, Bootstrap v.5
Prototyping tools: Figma, Axure, Sketch, XD
Collaborative tools: inVision, Zeplin, Miro
Front-end support tools: Dreamweaver, HTML, CSS, Js, PC virtual environment
Other related tools: Photoshop, Illustrator, InDesign
Education
NN/g certificate credit courses
Generating Big Ideas with Design Thinking
Designing Complex Apps for Specialized Domains
Rochester Institute of Technology
MFA in Computer Graphics Design
BFA in Graphic Design
Core Competencies
UX/UI
Designing a Scalable UX Framework for a Multi-Product Enterprise Platform
- Conducted stakeholder interviews across solutions
- Created platform-level persona (not just user-level)
- Benchmarked design systems + UX patterns
- Mapped cross-product workflows
- Designed dashboard system concepts
Designing a Seamless End-to-End Support-to-Repair Experience
- Designed new user flow across systems
- Collaborated with engineering (front-end + back-end)
- Implemented CSS system improvements
- Conducted accessibility testing
- Connected multiple systems + teams
- Designed for both customers AND service agents
Web Design
- Designing a Scalable E-commerce Experience Within Platform Constraints
- Designing and Implementing a Scalable, Branded Product Experience Across Systems
- Transforming a Static Website into a Responsive, System-Driven Experience
Soft Skills
- Collaboration across multi-functional teams
- Collecting product feedback through the interviewing of internal users
- Product usability testing
- Communication
- Attention to details
- Concentration under pressure
- Time management
- Creativity
- Collaboration