About Me

My profession, skills, and experiences.

Hsiao-Fen Cole

UX/UI Designer
Web Front-end Developer

Pursuing a place to utilize my skills and allows my creativity to thrive

hsiaofencole@gmail.com

(585) 880-4786

Career Highlights

7 years

UX/UI design for enterprise SaaS software in
Human capital management, DITA editing, and Aftermarket Service lifecycle system for multiple industries.

20 years

Designing and developing web front-ends for higher education institutions and organizations and CMS branding customization through CSS.

20+ years

Graphic and creative design in marketing materials for small businesses and organizations.

Technical Proficiencies and Education

Softwares

Design systems: Zeroheight, Material Design, Bootstrap v.5
Prototyping tools: Figma, Axure, Sketch, XD
Collaborative tools: inVision, Zeplin, Miro
Front-end support tools: Dreamweaver, HTML, CSS, Js, PC virtual environment
Other related tools: Photoshop, Illustrator, InDesign

Education

NN/g certificate credit courses
Generating Big Ideas with Design Thinking
Designing Complex Apps for Specialized Domains

Rochester Institute of Technology
MFA in Computer Graphics Design
BFA in Graphic Design

Core Competencies

UX/UI

Gather, evaluate, and solve user requirements
User workflow diagrams and wireframes
Lo/hi-fidelity mockups and interaction prototypes
Implementing user research through product persona
creation and usability testing
UI benchmarking analysis on known design systems with documentation
Provided UI solution for responsive design
UX/UI product validation

Web Design

Support front-end developers to style customer branding by modifying CSS within a SaaS software environment
Support the UI team to solve design component flow in a responsive environment
Web accessibility testing (WAVE Evaluation tool)
Web multimedia and front-end and email design
HTML5/CSS front-end developer
Responsive design
Iconography
WordPress (Elementor)

Soft Skills

Collaboration across multi-functional teams
Collecting product feedback through the interviewing of internal users
Product usability testing
Communication
Attention to details
Concentration under pressure
Time management
Creativity
Collaboration

UX/UI Portfolio

Deliverable Examples – View more >>

Case Studies

CSX Platform

A highly configurable solution system that is designed to be scalable and adaptable for aftermarket sales and service lifecycle management.

UX Specialist

To define and design user-centered platform solution that is flexible and scalable, allowing all product solutions to work seamlessly under the platform

See my design process

Service lifecycle system

A complex service lifecycle and management processes for high-value durable goods manufacturers

Repair Center

Nintendo Repair Center is a repair service lifecycle system for customers who need to fix their game consoles, accessories, or Joy-Cons.

See my design process

easyDITA

Enhanced the function of the editing and the pdf publish user interface

UI/UX Design

Platforms: Web-based version only

See my design process

ExpenseWire

Solving and supporting the new feature by providing a UX solution that meets all the requirements and criteria. Providing a streamlined process for users to manage and create reports.

UX Design

Platforms: Web-based and mobile version

See my design process